ASK DAN: Re-Weaving, Content x Commerce, Fabric Swatches

Patching a Fabric Hole

Q: So I bought a new suit, with the tags still on, at a discounted price ($4500 original down to $430 – great find) but there is a tiny hole or cut in the fabric on the back of one of the sleeves. What are my options to fix this? I’ve taken a similar a problem to my regular tailor in SF, but wasn’t thrilled with the results. I think something like a stitch over the hole is almost cool like a scar, you know, give it some character… But what would you do? What are some of the options?

A: A Frankenstein scar on a $4500 suit?? C’mon my man. I can’t think of a better way to let everyone know that you bought the suit in the damaged goods section, other than wearing it to the grocery store and slamming down canned goods to pick-up the dent discount. A tailor is not what you’re looking for here. What you need is a fabric re-weaver. These magicians have a rare, specialized skill that can fix holes in many different types of fabrics. It’s not a perfect science – there is usually a visible discoloration or texture difference (especially on plain worsteds – it works better on textured fabrics), but it’s your best bet for sure. I don’t know the SF fabric magician market, but you could always send it to these guys. Good luck brother.

The Evolution of AoS

Q:  Hey Dan! Personally I love the direction that you are taking with AOS. What you said in your interview with Gentleman’s Journal about making content tangible and experiential definitely struck a chord with me. There is so much “inspiration” out there (instagram, tmblr, blogs, etc) – it’s refreshing to see someone combining original content with online service & experience for guys who are looking for more than just visual cues… With that said, it seems you’ve been getting a lot of push-back on the content side (from blog commenters who I assume are not tailoring clients of yours). As an entrepreneur myself, I’m interested in your long-term strategy, and more so, how you handle the push-back on some of these changes you are introducing to your loyal followers… Maybe good fodder for a written piece?

A: Very thoughtful and well written question, sir. Thank you. The truth is, there is no such thing as free content. Creating great content (well styled & shot editorials with written substance) is time consuming and takes a great team. The publications and influencers you follow have to make a living, otherwise they will take their talents elsewhere or find real jobs. For bloggers, that means selling more ads… Increasingly, online ads have become more aggressive (multiple large banner spaces, screen takeover pop-ups, pre-roll videos, etc) to the point where the ads that pay decently are no longer adjacent to the content, but within the content itself. This is when the pure content play started to go down hill for me – when “sponsored content” became the monetization model. I couldn’t stomach doing another “advertorial” for Kenneth Cole or Banana Republic. Our vision was always bigger than selling ads for big box brands – and it always centered around the end consumer (how could we create the best experience, with the most residual benefits, to our readers). The answer came from combining years of experience blogging with years of experience in the bespoke menswear business – in order to fill the giant hole in the market for actual tailoring expertise online (instead of “self-measuring”) and create a platform where content and commerce could be combined in a meaningful way. We set out to create a “full service” experience where you can not only learn, interact and find inspiration – but also hire us as your personal tailors, stylists and wardrobe planners. It’s about combining services into one convenient platform… Anyway, this is a short answer to a complex question! More on this later…

Fabric Swatches

Q: Dan, I’m very interested in a couple of your suits! Having a suit personally fit by you has been a goal/dream of mine ever since I started following you years ago when you were working in the bespoke shop… My question: I know you operate exclusively online, but is there somewhere I can see/feel the fabrics in person? I just want to confirm the color/texture before jumping in… Maybe you can send me some swatches?

A: Absolutely. Shoot us an email ( with the fabrics you’re thinking about, and we’ll have them sent over right away. I can also help you put together fabric combinations or a little capsule wardrobe to get you off to a good start. Looking forward to having you as a client!


Thanks, as always, for reading. Got a question? Hit me here

Yours in style,

Dan Trepanier

Photography by Alex Crawford.

Source: Articles of Style

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