The process of starting, funding and growing a business involves exhaustive market research. The team and I have been pouring over countless reports from Euromonitor, IBISWorld, Goldman Sachs, etc. studying and summarizing market trends across the menswear industry. What we found, time and time again, was evidence that classic tailored menswear is experiencing, and should continue to experience, a strong resurgence driven by millennial consumers.
This was great to officially read and discover. I’ve always felt the swing in the menswear industry simply by observing it closely, documenting it, and having access to some of the parties who drive it – but to see actual market statistics highlighting an increasing demand for quality tailored garments has been encouraging.
Studies have shown that menswear grew faster than womenswear for the second consecutive year, reflecting a big sales leap in both emerging and developed markets. Especially significant is the fact that the tailoring category in particular is experiencing a major resurgence and is driving the major growth of the menswear industry. Euromonitor put it best in their study of the current male consumer: “Perhaps no other staple garment reflects the evolving menswear industry quite like the suit… Millennial consumers are beginning to consider suits more of a fashion statement rather than a traditional uniform.”
With that said, as more and more men continue to wear tailoring for style – not necessarily as a corporate uniform – I think we’re going to start seeing more gentlemen wearing separates. It’s more creative, expressive and casual than a suit – and the fabric combinations are endless.
Thanks, as always, for reading. Contact us anytime if you’d like me to put together some ideal combinations for you.
Yours in style,
Photography by Alex Crawford.
Source: Articles of Style